Information overload is a major problem faced by knowledge workers around the globe. People don't read websites they prefer scanning them. Unfortunately, websites contain stuff buried under a lot of fluff. Users want to get the signal out of the noise. LightUpTheWeb crowdsources to harvest signal from the noise. Users of LightUpTheWeb annotate important content on text heavy sites.
Generally, experts or highly passionate people read through wordy articles and highlight important points. These highlights light up on other users screens when they visit the site.
The product also features a Search Engine for both Private and Public modes. The product is distributed as an extension for Google Chrome which you can download here.